4 Easy Ways To Generate Traffic From Pinterest

Pinterest is a very powerful traffic weapon. The numbers don't lie, and they say the pin is 100 times more spreadable than the average Tweet. Try it today, you'll be surprised!
4 Easy Ways To Generate Traffic From Pinterest

Pinterest is a very powerful traffic weapon. The numbers don't lie, and they say the pin is 100 times more spreadable than the average Tweet. If you're not taking advantage of Pinterest, you should be, otherwise, you're leaving a lot of money on the table.

It's easier to create traffic on Pinterest than you thought, and this guide will show you how to do it.

Register For a Business Account 

Make sure you register for a Pinterest Business Account as your first course of action. You don't have to make a whole new account to do this. It's possible to upgrade an existing account. One of the main advantages of this is Pinterest Analytics.

You'll need to verify your website with Pinterest, but this is a simple process. Another advantage is that you'll gain access to Rich Pins. These pins include more information than the average pin. You can add features such as real-time pricing of products and direct links to your website.

These changes can make it easy for you to funnel Pinterest traffic to your website.

Spend Time On Your Copy

Every pin comes with a description that can be used to tell people what your pin is all about. For bloggers, they will usually add the title and the description of their blog. But this isn’t going far enough to maximize the overall potential of the blog. You need to go more than that with your description.

Every Pin should be:

Helpful – Make it easy for pinners to quickly understand what’s going on with the description.

Detailed – Your description should be detailed, but not too long. Make sure every word counts. Give your target enough information to encourage them to move through to your blog or website.

Interesting – Target the emotions of the pinner. Ordinary members of the general public aren’t interested in meaningless facts they want to focus on emotions. That’s what appeals to them and that’s what will encourage them to click through.

Actionable – A call to action will significantly increase the amount of engagement you receive. It can be as simple as telling people to click. That’s all you need.

Pin At The Right Time

Always make sure that you're pinning at the right time. It makes no sense to randomly throw up a pin as and when you feel like it. On the contrary, hundreds of pins are shown every hour and you'll  find it hard to stand out if your target audience isn’t looking for you when you post.

There are times when you should post pins. But finding the best time of the day requires you to go through an extensive testing process. This will require you to choose different times of day and to monitor the results you're getting. You want as many people as possible to share your pins so as many new customers will see them as possible.

Consistent and regular pinning is the key to success, but make sure that you don’t overdo it.

Create Pin Worthy Images

 If you're going to stand out among the hundreds of thousands of different pins on offer, you need to pin images that will catch people’s eyes. This is easier than you think to do. Here are the key areas you need to concentrate on whenever you think about an image you want to post.

• Don’t reinvent the wheel. Stick to what everyone else is doing because that’s what’s optimal.

• Images with certain colors are shared more often. For example, reds and pinks are shared more often than those with blue and green tones.

• Include text. Studies have shown that including a small amount of text in your images increases the chances of engagement and interaction.

Persevere To Succeed

Finally, this is a long-term process. The more you build your followers the more interaction you are going to get overtime. You need to persevere if you're going to succeed. You may not get any impressive results at the beginning. But over time you'll start to see the fruits of your labors.

Go out of your way to test everything you're doing to make sure you're doing optimally. Log your results and be reactive to change.

With all this in mind, Pinterest will drive a large amount of traffic to your website or blog. Try it today, you'll be surprised!

Winnie Chan
Nugget Global

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