Five Simple Steps To Boost Your Website Traffic

Five Simple Steps To Boost Your Website Traffic

You can generate more revenue by attracting more potential visitors to your site, so "more website traffic" is always at the top of the business wish list. But it's a complicated part to know where to start or how to do it. In this article, I'm going to share five basic tricks I use in my own work that practically everyone can do to improve web traffic.


1. Improve your old content

This one strategy can skyrocket your search engine ranking positions. Although building and publishing new content is significant, updating old content can have an even faster effect on increasing web traffic. The best thing is that it typically doesn't take a lot of time to update existing content. Old content would gradually lose its ranking on the SERPs (search engine results pages) due to Google's freshness algorithm. A web page is given a "freshness rating" of sorts, and that degrades over time as new content competitors emerge. Other major search engines, such as Bing, can follow suit. I'd suggest upgrading existing content to boost traffic on your website. Improve consistency and quality by adding and/or upgrading details to each piece of content. Make sure you optimize the use of the target keyword for each page when it's modified. Don't spam, but use keywords strategically and naturally throughout the content.


2. Integrate social sharing tools into your site

Social sharing increases the exposure to your content, which can lead to more visitors. In addition, some studies have found a direct and clear correlation between social interaction and the ranking position of a webpage. The more people share a page, the more traffic it seems to receive from search engines. Integrating social media sharing tools into your website is a smart way to promote social networking. Such tools allow your company to leverage visitors for promotion whenever the content is shared. I'll also recommend that you not only use social media networks to promote your content organically but also use paid promotions. It spreads the content proactively to the target audience more quickly.


3. Improve webpage speed

Page speed is the time it takes for a webpage to be completely loaded whenever it's requested. The response time of the server and the overall web hosting configuration are critical factors that determine how fast a given web page loads. Slow-loading webpages have an adverse effect on conversion rates because, in general, people don't want to wait. Search engines often have a speed factor when analyzing webpages, so load times are heavily weighted. A lot of websites can increase their traffic by simply improving webpage speed. I'd recommend that you do the following:

• Optimize the file size of images. This can be achieved easily with most online or offline image software, such as Photoshop. 

• Upgrade your web hosting service. Try to talk to your web hosting provider about upgrading to something with a fast server response time.

• Sign up for a CDN (content delivery network). With a CDN, each user is served content from the nearest data center to their geographical location, thereby improving page speed.


4. Write better headlines

The headline is probably the most important aspect of your content. Even the most well-produced content will fail without a compelling title. The search engine SERP shows the title and description of your webpage to the search searchers. That information is derived from the metadata of your webpage. Users often rely on the headline and description information to determine which page to visit. Optimize the meta title along with the main headline of your content. Improving these will help increase the click-through rate. The title of your pages should be either compelling, interesting or exciting. Try to write several headlines before settling on one. While you’re at it, optimize the meta descriptions, too. The elements that make titles compelling can do the same for descriptions.


5. Improve internal linking

Internal links establish your website’s architecture and spread link equity. Link equity refers to the accumulated ranking power of your website based on the links that point to it from other websites (backlinks). Ensuring all your webpages are accessible via hyperlinks within the site is important for evenly spreading link equity. An even spread ensures that each page receives adequate traffic from search engines. Often, search engine bots follow internal links to discover new pages on your website, so some of your content won’t be indexed without internal links. In addition, a webpage that doesn’t have a link pointing to it internally or externally is perceived as unimportant by search engines. Such pages are referred to as "orphan pages." I’d recommend that you audit your website and improve its internal link structure to increase website traffic.


Take Action Now

I have no doubt that you can boost your website traffic by using the above tips. Upgrade outdated content, leverage social engagement, improve page speed, create compelling headlines, and internally link to your content. Some work will be required, but these are simple and efficient methods that almost any business can implement.


Winnie Chan
Co-Founder
Nugget Global
https://www.nuggetglobal.com